by Summer Beaty | Jul 31, 2018 | Marketing, Millennials
If you sell products or services that target the millennial generation, you will need to know how to strategize your marketing. Individuals born between the 1980s to mid-1990s have specific traits and characteristics that you can maximize results. This generation is...
by Arya Bina | May 25, 2018 | Millennials, Social Media
As a digital marketing professional, it is very important to keep abreast on the latest changes when it comes to our industry, especially since the changes can happen so quickly. Yet, it can be difficult to do so when you already are responsible for so many other...
by Summer Beaty | Nov 27, 2017 | Millennials
2017 will be over in just a month and a half, which means most marketers and advertisers have their campaigns for the holidays in place and are already looking to next year. Hopefully, those plans for next year still include marketing to Millennials. While Gen Z is...
by Summer Beaty | Aug 14, 2017 | Millennials
Many advertisers and marketers are focused on marketing to Millennials, and rightfully so. They make up over one quarter of the population and over $600 billion of the economy. But Generation Z is right on their heels. By 2020, they are expected to make up nearly one...
by Summer Beaty | Jul 11, 2017 | Millennials
By now you probably know that Millennials make up over a quarter of the population in the United States—that’s more than any other single generation. Born in the 80s and 90s, this diverse group also makes up approximately three fourths of the global workforce,...
by Summer Beaty | Apr 25, 2017 | Millennials
When you want to market to a particular group of people, it’s important to get inside the mindset of that group, even if it’s an entire generation. That’s why marketers have been relying on countless studies and surveys conducted over the last few...
