Link Building Strategies You Need to Know in 2017

Link Building Strategies You Need to Know in 2017

Link building has always been an important part of SEO strategy, but many people have ignored it completely. Perhaps they were overwhelmed or assumed it was too complicated. Maybe they didn’t even know what it was. Whatever the reason, link building strategies...
SEO Mistakes You Shouldn’t Be Making in 2017

SEO Mistakes You Shouldn’t Be Making in 2017

Almost anyone with a website has made an attempt at some point to drive traffic to their little slice of the Internet, and many have probably even tried SEO. Unfortunately, what many beginners — and some “experts” — don’t realize is that SEO is...
7 Hot SEO Trends for 2017

7 Hot SEO Trends for 2017

SEO is forever changing. That’s one thing many marketers seem to forget. What you knew to be true in 2007 doesn’t necessarily apply to 2017, or any of the years in between. For example, stuffing a site with keywords was once acceptable and widely...
White Hat Marketing: Why it Matters

White Hat Marketing: Why it Matters

Marketing, like many things in life, offers two different strategy routes. You can be a black hat, which offers good money and views, but in a sneaky way that might not build clientele, and only until the next round of search engine algorithm changes dash your view...
Content vs. Optimization: Where’s the Balance?

Content vs. Optimization: Where’s the Balance?

There has long been a spy-vs-spy game between search engines, who look for certain things to bring quality content to the top of their pages, and those who try and use the search engine’s systems to bring their own content up in ranking regardless of quality....