If you sell products or services that target the millennial generation, you will need to know how to strategize your marketing. Individuals born between the 1980s to mid-1990s have specific traits and characteristics that you can maximize results.
This generation is expected to stay influential for many decades according to projections. It’s essential for you to get started now in targeting this audience.
Previous generations tended to follow the pattern of getting a job and staying in that profession until they retired. That has changed with the millennial generation. Over 50 percent of the individuals from this demographic want to create their own company or have already done so.
Statistics indicate that this generation doesn’t want to follow a dictated schedule. Flexibility is a much stronger core value. In fact, a staggering 89 percent of this demographic would choose having say over where and when to work rather than a typical 9 to 5 career.
How Do You Use This Information In Your Marketing Strategy?
You may want to focus on individuals who are just starting their small businesses. Therefore, incorporate flexibility into your brand so that it is helpful to an entrepreneur. It’s more about selling them a type of lifestyle that suits their needs as well as their desires.
Creating Social Proof
Did you know that the millennial generation is the highest educated demographic in the United States? More than 33 percent of this generation have a four-year college degree or higher. For that reason, if you are trying to sell them something, recognize their intelligence.
Don’t make the mistake of selling your product or service as the best one on the planet. Your biased position will get you into trouble with a millennial. It’s more important to create social proof. As a result, this will significantly increase the likelihood of this demographic purchasing your services.
Your goal should be to get other individuals to share information about your business. 84 percent of this group doesn’t trust traditional marketing tactics from the past. However, they are likely to believe their family, friends, and peers.
Work on getting more individuals. Post about your products or services on social media by implementing a strategy for your marketing dollars. One way that you may be able to help this along is by creating a customer referral program. This will provide an incentive for your loyal customers to recommend your services or products to other individuals.
This type of tactic is going to be more effective than placing a traditional ad when you are targeting a millennial. A young adult is more likely to purchase your product if they follow someone on Instagram who is wearing or using it.
Adventure And Selling A Lifestyle
The millennial generation enjoys traveling. 75 percent of the group expresses interest to travel abroad. Also, close to 80 percent of millennials would like to visit all 50 states.
Many of the young adults in this group yearn for adventure. If you browse through some of the top channels on YouTube associated with travel, you will find that they get hundreds of thousands of views. Typically, the person in the video will be a millennial.
You’re not just selling a product. You are selling a lifestyle. You want to really think about how you position your product. Rather than creating an ad that highlights your product as useful for everyday living, you may want to incorporate ways that a person can use it when they are on the go.
This may take some creativity. Additionally, it’s essential to describe the benefits. Try taking some cues from the Banana Republic. They went so far as to create a traveler jeans category.
When you are targeting to this generation, social media is as important as search engine optimization. You must reach this audience by engaging with them on all types of social platforms. This will drive the most amount of traffic back to your website.
One of the best ways to do this is by making sure that you are doing all that you can to create an excellent mobile shopping experience. Millennials are willing to pay more for a product when they receive a shopping experience that suits them.
Security concerns are one of the main reasons why people will abandon their shopping cart when they are buying a product via smartphone. It’s imperative that your mobile site optimization and security is strong.
Targeting A Millennial
Other ways that you can target this group is by being socially responsible and charitable. As you can see, it’s also important to create social proof rather than spending dollars on traditional advertising. If you have a strong mobile presence and tap into the lifestyle aspect of your target audience, you’ll be more likely to create a sale.