If you want to have a successful business, then you will need to learn how to improve social media engagement. After all, social media is slowly taking the throne in the world of marketing. Most business owners are aware of this change. However, there are still many people who seem to underestimate the power of social media. Nevertheless, if you want to compete with other businesses in your field, you should consider following these tips.


Ask Questions

If you want to engage someone, ask them a question. There are many different questions that to request from your followers and get an answer. However, the most effective one is asking their opinion on what you just shared. Keep in mind that many love voicing their opinions online, so you’ll surely get a lot of answers.

No matter what you post, you’ll likely get several responses from your followers sharing their opinion. It just takes a few people to reply for others to want to start a discussion.


Share Other People’s Content

If you post valuable and relevant information on your social media pages, people will gladly start paying more attention to your page. Remember that having posts that are only about your brand will make your page seem boring. Therefore, it doesn’t even matter if you start sharing other people’s content. In fact, doing this will only make your followers know that the thing you care about the most is giving them what they need, even if it doesn’t come from you.

By letting them know that you are an excellent source of information, people will be happy to follow you. In addition to gaining more active followers, you may also start seeing other pages sharing your content as well.


Use Hashtags


Using hashtags is one of the best ways to keep your social media fresh. This strategy is something that you should be doing from your very first post. It’s crucial that you find popular hashtags that are relevant to each post. Make sure to research what your target audience searches for to get an idea of what to hashtag to use.

You may think you know how to use hashtags because you’ve seen them countless times. However, it’s crucial to conduct proper research on how to go about on using the perfect hashtag. Understand that using too many hashtags may result in users seeing your account as spam.


Respond to Your Customers

Even though it’s the biggest fast food chain on the planet, McDonald’s still responds to a lot of customers on their social media pages. No matter your business’s size, set time aside for witty responses and replies. Responding to your customers will add value to your company. This will encourage them to start following your pages more actively, as well as to talk to their friends about how great your page is.


Show Your Personality

Although you’re representing your business, your followers would still like to know that there is someone behind that logo. To increase engagement, you should share some personal information every once in a while. Some of the things you can share include the TV show you’re currently watching or what your favorite hobby is.


Include Contests and Giveaways

There is no denying how great contests and giveaways can be when it comes to increasing social media engagement. The best thing about them is that you really won’t have to spend a lot of money to see significant results.

Senior Marketing Analyst
With over 6 years of marketing experience, Allen is able to help guide clients through the sometimes complicated nether of digital marketing options. He prides himself in being able to match all of his clients with the perfect service offering for them. Allen spends his weekends with his wife and 3 dogs, and is known for throwing great barbeques!