It doesn’t matter if you’re a small business, corporation or just a one-person shop, selling products or services with email marketing is still one of the best ways to engage with your audience.

An already developed your email list means you are off to a good start. However, you probably understand that you can’t send promotional emails and hope that they are beneficial.


Buying Subscribers Won’t Work

It is not advisable to try and get past this challenge by buying subscribers who have not signed up for your emails. An average office worker receives over 100 emails each day. It’s doubtful that they will click on your email if they are not familiar with your brand.

Sending unsolicited email messages to people gets you into trouble. The CAN-SPAM Act does not allow this type of interaction. You don’t want to have the FTC at your doorstep.


Analyzing Your Emails And Spam Risk

Most software that’s used to scan emails for spam will look for promotional keywords like free, buy or promo. Use these words in your messages sparingly.

You don’t want to write a headline in all capital letters or add special characters. Balance size of your email with images and text, and when including links, make sure they are of higher authority.


Sending Frequency

If you’re like most business owners, you’re thinking about your brand all day long. Coming up with strategies for new ways to promote your services or products does not necessarily mean your audience will feel that way.

The people receiving your emails to don’t want to bombard users with too many promotions. It’s smart to be selective when you engage with your customers via email message.

In fact, getting emailed to often by a brand is one of the most annoying actions a marketer can take, but there is a way to solve that by coming up with an appropriate sending schedule.


Using The “From” Field

It’s crucial that you are consistent when sending out marketing emails. It’s best if you keep the sender field the same. This includes the name of your business or your name if you are a single entity. As a result, this helps build trust, and help increase open rates.

Try putting yourself in the shoes of your audience. If you have multiple email addresses, and you use more than one of those addresses to communicate, you may confuse your prospects.


Avoid Deceptive Subject Lines

It will only put a bad taste in your customers’ mouths if you try to deceive them with the subject lines that you write. Keep your subject lines short by using only one to 20 characters. It’s important to remember that over 50 percent of your user base open your emails on a mobile device. Having a long subject line will decrease open rates if your subject lines are too long to read.

Statistics indicate that about 70 percent of email will get flagged as spam due to its subject line. You can avoid this by personalizing the subject lines that you write. As a result, this increases open rates, which lead to higher sales.


5 Ways To Increase Clicks In Your Subject Line

  1. By telling a story
  2. Stimulate their curiosity
  3. Provide a time-limited offer
  4. Create urgency
  5. Provide some type of “breaking news”

By providing these type of subject lines, entice your subscribers with curiousity about the message entailed in your email. This should reduce spam reports and increase clicks that open up to your message.


Follow these tips to ensure that your emails reach your target audience and increase the chance of your messages getting read.

Digital Strategist
Jennifer’s love for digital marketing started at a young age while managing blogs and social profiles for her family’s businesses. Since 2013 she has been working in the space professionally and holds a degree in marketing from the University of Maryland. One of her greatest pleasures is seeing our fulfillment team execute the strategies she outlines, and seeing the finished product.