The business market sometimes forces us to look in the wrong direction when working to optimize our businesses with SEO. The average business owner understands what a keyword is and how it can help online branding. However, it is essential to know how to use keywords correctly.

Your keywords are best when used with many tools and tactics. Therefore, we suggest diversifying your SEO campaign by taking into account long-tailed keywords. These phrases are the difference between what content uses and what people are using.

The rise of keywords comes through Google Adwords that gives the advertising use of certain words a price tag. The more traffic certain words receive, the more they will cost when building your Adwords campaign.

This has led to professionals overlooking the long-tailed phrases that searchers are using. What this means is that a keyword, for example,  “baseball gloves,” is a weak proposal from an SEO standpoint.

Therefore, a user is likely to search phrases. These phrases include-  “Where can I find leather baseball gloves?” “How much do little league baseball gloves cost?” “What’s the difference between a softball glove and a baseball glove?”

The questions that people are asking are significant indicators for keywords to consider for your content.


Let’s better understand this and how your brand or online marketing can benefit from the work:


What Are Question Queries?


Optimizing For Long-Tailed Keyword

  • The long-tailed keyword announced at 2013 Hummingbird’s introduction, is based on queries that format keywords with a string of text. Therefore, do not use just simple words like “baseball gloves.”


Formatting Your Headlines For Peak Results

  • Search engines crawl content and extract phrases that identify the content. Using question formats gives search engines a direct database between what readers are asking and the answers you’re providing.


Earning Snippets For Question Queries

  • A snippet is Google’s attempt to answer questions directly from a search page by providing a snippet that gets extracted from a site. Your site can only appear as a snippet if you’ve formatted a title or subhead as a question and with a paragraph answering it.


Let’s take a better look at how you can use these question formats to better SEO:


Start With The Basics: Who, What, When, Where and Why

Every business sells products or services that offer solutions to specific problems consumers have. Therefore, format a few questions based on the standard model of the who, what, when, where, why, how and can. Consider writing at least three inquiries for each category.

You want to write what you believe are common questions as a practice.

More importantly, you want to relate each question to a specific problem your business solves. If you are a producer of baseball gloves, you can write the question, “Where can I find quality baseball gloves.” For this reason, this question sets your brand in the position to provide the answer.

However, you will lose this opportunity if you don’t present the answer to this question in your content that directs readers to you.


Here are questions to consider as you format your headlines and titles:


How To:

Be bold in formatting your headings and offer information that covers how things are done. This differs from how things work. “How to” questions optimize because they put content creators in the position to provide actionable advice: These are concepts people can do to accomplish an outcome they’re looking for.

What is the Best:

We suggest using this type of headline only if you’re sure that you offer the best of something in your industry and field. The fact is, “a best” headline grabs attention because it implies that the reader no longer needs to look. Just remember that the snippet feature in Google will only match to answered queries.


Optimize Further With an F.A.Q. Page

Consider diversifying your content by scattering questions throughout your work. Thus several results are provided for your readers. You can even maximize on long-tailed keywords by creating an F.A.Q. Page.


Use the same strategy mentioned above, and present questions that your brand and its solution become the direct answers to. You’ll increase your chances with SEO and make it easier for your readers to commit to a final sale.

Senior Marketing Analyst
With over 4 years of digital marketing experience Summer has a wide aray of talents which she utilizes on a daily basis in order to help educate clients on all facets of digital marketing. In her free time Summer enjoys hiking, cooking, and surfing. At work she really enjoys annoying her boss, and her favorite season is Summer.