You may have wondered about the power of a social platform used as a landing page. There are a lot of tricks to work on social media marketing campaigns, yet the best is kept on a hush. No one wants to give away all their secrets, but we’re in a giving mood today.

Mark this day in fact; the result you’re going to get from Twitter or Facebook will go through a dynamic change. Converting your social media platform for a refreshing boost in conversions begins with treating each platform as if it is a website and landing page.

Your profile tools must be used to their maximum capacity. You’ll also need impressive attention to details if you want conversions.

We’re here to tell you; your platform’s configuration is more important to social ranking than any single factor. Just like Google and other search engines, Twitter, LinkedIn, and Facebook uses their own unique timeline and newsfeed algorithms.

These source codes dictate what portion of your content becomes viral and the accounts that get attached to yours. Manipulating these algorithms ensures that future content gets sent directly to your follower’s newsfeed.

The algorithms can decide, just like Google, if your content reaches the top of readers’ news feed or 10 posts down from a high-ranking position. The most influential factor used in these algorithms are time factors for views, which can and should occur at your profile. Each algorithm has a decay entity that measures time.

The more time a user spends engaged with your profile, the more likely you are to rank relevant to them. Getting these followers to spend hefty amounts of time on your page is, therefore, a principal objective for your social media marketing campaign.


 Making Your Social Platform A Landing Page

Landing pages are the highest converting pages online. They bring leads towards products and services that the business offers. This encourages leads to engage with your site and close them in for that final sale. The fact is, taking those same steps for your landing page also applies when optimizing your social media profiles, such as Twitter or LinkedIn.

Begin by looking at your social media networds with the intent to use it as a landing page.

Your objective is for users to spend time engaged at that profile regularly. A lead will immediately receive your updates during the time spent at your profile, and based on social media algorithms, will make you relevant to that follower.


 Here’s How You Can Perfect Your Landing Page Format:  

 The call-to-action:

  •  The call-to-action: The takeaway for all the content you create is a request. This request is something you ask the reader to do. Your profile then gets constructed with your personal CTA in mind. It won’t take more than taking the same approach as of a landing page. Just ask yourself: “What would encourage readers to learn more or to sign up by just visiting my profile?”

 Quality content:

  •  Quality content: Plan all your content ahead of time, also known as syndication. Every successful content producer relies on it. The email marketer makes it seem like the email was written that day. True syndication is only possible with media prewritten for a syndicated release over time. Don’t just post a profile picture. Spend a week preparing one.

 Consumer needs:

  •  Consumer needs: You have to understand what your readers want and who your readers are. There are no one-size fits all in marketing especially when identifying your leads. These people will dictate the tone of your post. Adjust accordingly.

 Scrolling toolbar:

  •  Scrolling toolbar: Remember that your profile scrolls downward when followers visit your “landing page format.” Consider this as you have complete control over why, where, and when readers see specific pieces of content.


 Something To Go Home With

Consider some important concepts about timeline algorithms if you’ve been a skeptic regarding what they do. The personalization feature of LinkedIn’s timeline ensures that readers find content relevant to their history and engagement. LinkedIn has built-in analytics to see your post’s performance as well.

Twitter’s timeline algorithm guide says that deep learning powers their newsfeed, which is a form of artificial intelligence. It works to score tweets “on a relevanc[y] model,” so you appear where you’re most relevant. Facebook led social media with Edgerank that uses three factors when doing relevancy analysis.

Affinity analysis, measuring account engagement with yours, and weight measuring comments over likes and time determines the recency of your posts. These algorithms work for your social media marketing efforts to get leads engaged with your actual profile and not just the content you create for the newsfeed.

Digital Strategist
Jennifer’s love for digital marketing started at a young age while managing blogs and social profiles for her family’s businesses. Since 2013 she has been working in the space professionally and holds a degree in marketing from the University of Maryland. One of her greatest pleasures is seeing our fulfillment team execute the strategies she outlines, and seeing the finished product.