Do you want to know the single best and easiest way to get people to read your online articles or blogs? It’s simple. Adding visual content. According to Quick Sprout, posts with an image get almost 100% more views than posts without them. It is not difficult to imagine the ROI/ conversion on a post that gets that many more views.
Many ways exist for a business to add images to their content. Much of the time, the go-to plan for the use of images is to add pictures to a blog post or article. Those certainly count as viable options. However, to get the full impact of image-use, it’s important to understand the many to add content. This post covers some of the psychology behind using images. Additionally, the types of images that can be used to create greater engagement.
Images Orient Us
According to Business 2 Community, 93% of all communication undertaken by the human species is visual. Our brains have been wired by evolution to process images before they process anything else.
In fact, our ability to speak words isn’t even one of our innate cognitive abilities. That ability came much later as the brain developed evolutionarily. To give you a comparison, the human brain’s capacity to process an image is 60,000 times faster. That’s right, 60,000 times faster than its ability to process text. Verbal language without context is meaningless. It’s the pictures that give our content meaning.
Additionally, multimedia learning theory shows that people learn faster from the combination of words and pictures than they do from words alone.
Is it any wonder that blog posts with images do so much better than those that don’t have images? Any informational source that doesn’t employ the use of images won’t reach all viewers. Because of the swell of information on the Internet, people how very short attention spans.
Now, you know how critical it is to include imagery in your content marketing materials. The next few sections will give you some ideas about places you can use images in your marketing.
1. Use Personal Images
People respond to photos, especially if the images are personal, instead of stock photos, according to Neil Patel. That means that your story about some local attractions for your travel blog should include original photos.
If time and budgetary constraints prevent you from taking the photos yourself, Patel recommends that you use sites, like Flickr. A good portion of the time, you can use those photos for free as long as you give the proper citation for them. Personalize the images even more by putting them through image-editing sites, like Canva. You can add words, geometric shapes, and other visual elements to make them stand out.
As well, you should keep in mind that if you include written features, like testimonials. Include a photo of a person for a conversation rate that’s 103% higher than other types of testimonials.
2. Branded Video Content
Video killed the radio star, as the saying goes. As a Forbes article points out, it’s also taking a bite out of the blog market as well. Much of this has to do with how popular video-hosting sites, like YouTube.
These videos don’t have to be complicated. You can make videos of interviews that feature some of your key players. It’s also possible to repurpose content, like blog posts. Turn that information into informative videos. If your company does a charity event each year, put out a video that highlights some of the activity from that event.
3. Colorful Infographics
If you do choose to write a blog, spice the blog up with infographics. These allow you to share your content in a way that’s easier for users to digest. Also, you’ll encourage your blog readers to share. Infographics are infinitely shareable.
Be sure to include colors on the infographic. While you don’t want the image to be too busy, you do want the piece to grab people’s attention. Colors grab people’s attention. Colors increase readers’ willingness to stop and look at 80%.
And consider this. Almost all the information that hits the brain – 99% of it – gets filtered out by the brain. The 1% that does get through the brain’s filters are usually image-related, including infographics. Colors will also help the image stand out.
Using images in your content marketing increases the pull of that market by manifold. Given that our brains are designed to understand visuals before anything else, it only makes sense to put pictures with words. This combination allows people to take in the information on your blog or in your video. Posts that include some visual also encourage social sharing. This improves the reach of your content and your ROI.