Now That You Need Video Marketing

The force behind online media is becoming video.

Video marketing enables a broad spectrum of media that touches the viewer’s skin with sub-bass audio, peaks their interest with a favorite movie theme-song, enjoy the visuals of intricate charts or figures.

The video craze comes from the Web’s persuasive factors in marketing. They include social appeal and mobile accessibility. You may find it hard to concentrate on the train while reading data online. If you just had some audio, a few animated images, and some music to keep your audience engaged, it would result in higher traffic and conversion. Imagine what you can do when marketing video for your own brand. The work is based on your approach.

Surprise, you don’t need complicated equipment or a big movie budget. We’re going to show you how to maximize your video performance by using simple strategy and a bit of understanding as to how to optimize video marketing for the Web.

Take these first steps in video marketing if you want to boost conversions online:


Start With A Script:

Top video performers don’t press record without a great deal of thinking on what they’re filming. These performers even go out of the way to make their work seem low budget or unrehearsed, but it’s all part of the show to prove authenticity.

Use A Proven Strategy Via Structure:

The right setup must be strategized to result in a successful video. A screenplay introduces characters or conditions to introduce the story ultimately. These scripts cannot continue with its narrative until the subjects are well identified.

Manage Your Keywords, And Optimize With Schema:

Your script needs to be SEO friendly. The power of film is not just how viewers embrace it but also by search technology. You have to transpose the best keywords that fit your industry background to achieve higher SEO.


A Few Stats From The Industry

We’re going to show you just why all this effort is well worth it. The average video viewer on Twitter equals roughly 82 percent of all its users. Facebook and YouTube get 45 percent of all video views per week. One-third of users online are watching videos with 85 percent of these viewers located in the United States.

In addition to, mobile users account for 92 percent of all video shares. Social media accounts for 1,200 percent more shares when that content is video. The organic traffic for video increases 157 percent in conversions. For this reason, taking a mobile-first approach is crucial when creating content.


How To Write A Script

Writing a script begins with a call-to-action. It’s best you think of the reason for your video before you begin producing it. Doing so is a huge game changer. Marketing through social media or Youtube requires a specific objective. Working to get the world’s entire attention is pointless unless there’s something to close them on.

You don’t want to spin your wheels for attention without guaranteeing profitable results. Just ask yourself, “How can this make me money,” before sitting down to write the “fade in” portion of your video script.


Learn This Easy Formula For Sales

Now that you know your video’s objective, you can leverage a structure that sales professionals use for conversions online. Here’s the outline you want to follow:

  • Introduce concern: Find out where your leads are mentally, physically, and even spiritually. Open your script with this state, and then sympathize with them. This doesn’t have to be doom and gloom; merely connect with them out of the gate.
  • Share credentials: Now tell them who you are, why you can help, or how they need your services.
  • Tell the story: Here’s where you get into how your product/solution came about. You want to connect that story to their lives.
  • The whole kit and caboodle: Here, you give them your final solution with a big bang and a clear answer to the many challenges you’ve already discussed.
  • Get deeper: Take them throughout the simplicity of the product/service and make them believe that no additional effort is required to use it.


Don’t Forget Your Keywords, And Don’t Pay To Use Them

Your keywords must relate to your brand and your product. Collect words based on those concepts of your specific market, and then build your video SEO by placing each word in all titles and descriptions. The search engines will recognize your work in no time.



Video marketing is a great tool in optimizing your campaign strategy to get in front of the eyes of many. By following a structure and just having fun with it, you will see an increase in traffic and conversion rates.

Digital Strategist
Jennifer’s love for digital marketing started at a young age while managing blogs and social profiles for her family’s businesses. Since 2013 she has been working in the space professionally and holds a degree in marketing from the University of Maryland. One of her greatest pleasures is seeing our fulfillment team execute the strategies she outlines, and seeing the finished product.