Every beginning online marketer always hears the same advice from those who have been in the digital marketing arena for any respectable length of time – start with organic traffic first and then switch to paid advertising.
While this sounds good in theory, most beginners want results fast and as digital marketers know, SEO takes time to show positive results. Besides this, even if online marketers do manage to get tons of visitors from organic methods, this does not necessarily translate into paying customers.
Wouldn’t it be better to run paid advertisements first and then optimize your blog for those keywords that have proven to be profitable? This would surely save a lot of time on going the SEO route as you would not have to optimize every post or page that you write, just those with the keywords that you know produce a positive ROI. In short, do paid advertising first and then use SEO for proven PPC keywords.
The caveat is that this may take a lot of money to figure out the right combination of keywords, ad copy, and landing pages that convert, especially if you are new to digital marketing.
There is a trick though, that can save you time and money when running your PPC campaigns even if you are new to Pay-Per-Click advertising. Basically, it involves spying on your competition.
Before we get into that, however, let us define PPC and get a better understanding of what it entails.
For those who are already familiar with Pay-Per-Click advertising (PPC), please bear with us during this section as this is primarily for those who have never done any form of paid advertising before. In any case, it is always good to brush up on the beginning stuff as it helps keep one’s foundation strong.
Pay-Per-Click, PPC for short, is a form of advertising in which advertisers pay for each click of their ad. For instance, if one were to place an ad on Google’s Adword platform, their ad would show up on the first page of Google for a specific keyword and every time someone clicked their ad, the advertiser would get charged regardless of whether or not the visitor became a customer or lead. Advertisers pay for clicks through PPC, not results.
Below is an example of a PPC ad that ran on Google Adwords in the past:
PPC sounds great as one can get traffic to their site or specific page just by spending some money, however, as was already mentioned, that money only buys clicks and not customers.
The truth is that there is a lot of thought that has to go into a PPC campaign in order to make it profitable. Some of the key areas which PPC advertisers have to master in order to get their campaign just right include:
- Keyword Research
- Ad Groups
- Landing Pages
While this is just a summary of the main points that help an advertiser receives a decent ROI for their PPC efforts, the specifics are quite exhaustive and in any case, the purpose of this post is to get you proven PPC keywords that are already profitable so that you do not have to mess around with all of this stuff. Most importantly, you don’t have to waste a ton of money learning how to optimize your PPC campaigns.
Keyword Spying – It’s Legal!
Now, we are not saying that you shouldn’t learn or continue to learn PPC best practices, just that it has been proven that the best way to learn is to follow somebody who already knows. In this case, why not follow someone who already has their keywords, ad groups, and landing pages optimized for profit?
What follows is a breakdown of how to find your competitor’s best PPC campaigns for fast, easy, cheap, and profitable clicks.
What You Will Need First
In order to do this, you are going to need two things: to know who your competitors are and spy tools.
Hopefully, you already know who your top competitors are and if not just search Google for your product and service and see which sites appear in the top search results.
There are two tools that we suggest for competitive PPC keyword research. They are as follows:
We are not affiliated with either site, but have found that these two are some of the best spy tools on the market today, and while memberships to their sites cost money, they do offer limited free plans that can get you started into the world of keyword spying before you ever spend a dime on it.
How Keyword Spy Tools Work
Keyword Spy Tools, such as the ones listed above, crawl the web to find just who is bidding on what keyword and what their average position is for that specific keyword.
What is more, they track how long the advertiser has been bidding on the keyword, which is one of the most significant factors in figuring out which keywords are profitable – the longer they have been bidding on a specific keyword, the more likely that keyword is making them money.
Keyword spy tools compile the data they collect and organize it for their members so that they can review each specific criteria in order to choose the perfect keyword for their product, service, or landing page.
Usually, the data that is collected and compiled includes the following:
- Competitor Keyword Bids
- Average Ad Position
- Ad Copy For Specific Keyword
- Landing Page Copy
- Average Monthly Budget (Competitor)
- Recent Campaign Changes (Competitor)
Here is an example:
Building A Profitable Campaign With Spy Tools
The steps here are pretty straightforward:
1. Open up your favorite spy tool.
2. Enter your competitor’s URL
You will receive the following information:
1. The keywords they are currently bidding on.
2. The ad copy for each keyword.
3. The landing pages for each ad copy.
Spy tool keyword list example:
Spy tool ad copy example:
Spy tool landing page example:
After you have compiled all of this information, you start your PPC campaign using the keywords that your competitors have been bidding on for the longest period of time. Remember, the longer they have been bidding on a specific keyword, the more likely it is making money for them.
Next, create your ad copy for each keyword in the same manner that your competitors have. Again, you want to see which ad copy has been running the longest in relation to the specific keyword as this is most likely the one that is getting the most clicks and receiving the lowest cost per click for your competitors. Do not copy the ad copy word for word, but instead try to decipher the key phrases and words being used that are triggering clicks and then create your ad using similar “triggers” in your own unique style.
Last but not least, take a look at which landing page or pages each keyword and related ad copy is directing to. Once again, this will most likely be the one that your competitors have found converts the best. Try to figure out the style, format, and wording that is causing the conversions to take place. Then, simply create a landing page that is similar but not exact to your competitors.
There you have it, a simple, quick, and cheap way to get your PPC campaign profitable right from the get-go. Besides the benefits already listed above, this method has the added advantage of shortening your learning curve when it comes to PPC advertising as the more successful campaigns you run, the better you become at creating one of your own – the next time completely from scratch!