In a contemporary world where millions and millions of people utilize social media channels on a daily basis, business owners who want to optimize their profitability should place primacy on connecting with and converting people through these mediums. Unfortunately, many business owners lack information regarding how to use social media platforms to engage their audience and turn prospects into customers. If this is your dilemma, know that multiple strategies are available to you. Here are three of them:


  1. Do Your Target Market Research.

Your first step to making the most of your social media marketing process is doing your target market research. This process is important because you have to know who your audience is before you can develop a customized, cutting edge social media marketing plan that will help you convert them quickly and correctly. As noted in Small Business BC, there are multiple types of information you’ll want to obtain through the target market research process. Some of them include:

  • Behaviouristic: loyalty, buying pattern, attitude, consumption
  • Geographic: neighbourhood, city, region
  • Demographic: income, gender, ethnicity, education, family size, age
  • Psychographic: life stage, social class, values, personality, lifestyle



  1. Place Primacy On Content Marketing.

Once you have completed your target market research, you’re ready to move onto the next stage of the social media marketing process. The next step is putting together absolutely amazing content. This step is imperative because much if not most of the social media marketing process involves you sharing content with your audience through channels like Twitter, Facebook, and Google+. As such, you want this content to be consistently engaging, information-rich, entertaining, or valuable in some other significant way. There are many ways that you can put the content marketing process in full effect. One is by ensuring that the web articles and blog posts you create are scannable. As noted by the Nielsen Norman Group, research studies reveal that the majority of individuals scan new pages they come across on the web. Because a mere 16% of individuals are reading the content word-for-word, it’s imperative that the web articles and blog posts you’ll be sharing via social media be scannable. Multiple textual features can be incorporated into your content to make it scannable. Some of them include:

  • subheaders
  • headers
  • bullet points
  • compelling, concise call to action



Another technique you can use to make the most of the content marketing process is ensuring that your work is as interactive and engaging as possible. One great way to make this happen is by developing Q & A blog posts. These blog posts will empower your audience to pose questions that pertain to your brand and wait on you to publish the answers in your upcoming content. This type of strategy will keep people returning to your blog again and again while simultaneously showing them that you’re interested in developing relationships with them.



  1. Try Twitter Polls.

Once you understand how to put great content together, your next step is sharing it with your audience on various social channels. While this technique is powerful, it is not the only social media marketing modality available to you. Another technique that you might want to try is Twitter polls. Twitter polls are an immensely powerful social media marketing tool for multiple reasons. These polls involve the business owner putting together questions that will be posed to the target audience. The audience then answers the questions and the entire poll is published through Twitter.

Note that the efficacy of this social media marketing strategy is three-fold. First, Twitter polls empower the business owner to keep the SMO process engaging by requesting opinions directly from the target audience. Second, Twitter polls enable business owners to tap into the power of attaining word-of-mouth advertising. This process takes place as the opinions and ideas that other people have about the client’s brand are published through Twitter.

Third, Twitter polls empower the business owner to do important research work. These research efforts can help corporate leaders determine things like which products the audience finds the most useful as well as whether they prefer shopping online or in a physical store. Once this information is attained, the business owner can fine-tune her or his marketing efforts to make the company more profitable and powerful. Keep in mind that not all Twitter polls have to be directly related to the business. Asking casual, non-business related questions can accelerate the relationship-building process and foster community.




Business owners who want to wow audiences in the online world should know that the consistent implementation of proven social media marketing strategies is a wonderful way to generate the desired outcome. Utilize the information found in this quick reference guide to social media marketing so you can optimize the process of connecting and converting people in the online world.

Digital Strategist
Jennifer’s love for digital marketing started at a young age while managing blogs and social profiles for her family’s businesses. Since 2013 she has been working in the space professionally and holds a degree in marketing from the University of Maryland. One of her greatest pleasures is seeing our fulfillment team execute the strategies she outlines, and seeing the finished product.