In today’s world, online advertising is no longer optional. Rather, it is imperative for business owners who are serious about attaining great outcomes like ecommerce sales, the maintenance of a cutting edge image, and the ability to connect with prospects in an organic, immediate manner. While there are many digital marketing strategies that could be utilized to engender these outcomes, social media optimization can be a particularly effective methodology to use. Learn more about SMO and how you can use it to build your business by reviewing the following quick reference guide:


What Is Social Media Optimization (SMO)?

Although defined diversely, SMO is basically the process of building one’s brand through the use of key channels like Facebook, Google+, Instagram, and Twitter. One of the reasons that SMO stands out from other digital advertising strategies is because of its ability to help business owners speak directly with their prospects and consumers. Another big benefit of SMO is that it makes the marketing process interactive by ensuring that the consumer can respond directly to the business owner. For example, business owners could send a tweet via Twitter and receive responses directly from their customers. This type of dynamic dialogue is not possible through traditional marketing modalities like radio commercials and television ads.


Some SMO Strategies

While there are hundreds and hundreds of SMO strategies that individuals can use to build their brands, you may find the following techniques particularly helpful:


  1. Twitter Polls.

Twitter polls are an incredibly powerful SMO strategy to use when you’re ready to start connecting with prospects in the digital realm. Twitter polls involve you putting together a question and receiving answers directly from your audience. A sample question would be:

Which of our coffee flavors do you enjoy the most?

  1. Chocolate
  2. Vanilla
  3. Hazelnut
  4. White Macadamia

There are at least two reasons that Twitter polls could take your company’s ecommerce efficacy from average to awesome. One is because asking prospects questions shows them that you are genuinely interested in learning more about who they are and how you can use your brand to optimize their quality of life. Also know that Twitter polls are ultimately a data collection process which enables you to gain more information that can be used to optimize key business processes such as marketing and product development.



  1. Facebook Contests.

Another SMO technique that can be of benefit to you is running Facebook contests. It’s safe to say that the majority of competitive people love contests, and for many reasons. One is that contests allow individuals to be competitive, with this reality playing into the egocentric element of personhood which loves to assert itself over others or stand apart through the demonstration of a unique skill set. To make the most of your Facebook contest, consider the value of using a promotional product as the prize!



  1. Blogging.

Blogging is an incredibly powerful SMO technique because it enables the blogger to establish an online realm where compelling content is constantly being produced. Constant content production is powerful for many reasons. First, people are more likely to visit your blog again and again when they know they can count on new posts to be there. Second, blogging provides you with a medium through which you can shamelessly promote your products and/or services. Because it is your business blog, people expect some or most of your posts to pertain directly to your brand. To make the most of blogging, be sure to make your posts scannable and conclude with a concise call to action that motivates your audience to buy something or push the business forward in some other significant way. And as noted in “What is Social Media?,” the most commonly shared items in social media are those with pictures. This is why you should always include an image with your post.


Now is the time for your business to begin using every internet marketing strategy that can help you grow online. One internet marketing strategy that you may find particularly beneficial is SMO. Start using the strategies and solutions outlined above to make your SMO campaign unequivocally excellent.

Digital Strategist
Jennifer’s love for digital marketing started at a young age while managing blogs and social profiles for her family’s businesses. Since 2013 she has been working in the space professionally and holds a degree in marketing from the University of Maryland. One of her greatest pleasures is seeing our fulfillment team execute the strategies she outlines, and seeing the finished product.