Understanding your target audience is key to ensuring that you get the best possible return on your investments into content creation. It’s no longer enough to stuff your articles with keywords and blast your web page all over social media. To stay competitive, customer relations must be at the forefront of your content marketing strategy. Defining your ideal consumer and publishing content that is explicitly geared to that audience is an underrated yet critical step. You must create relevant content to stay in the game.

Taking advantage of your current base of consumers

Maintaining a blog post is an excellent way to increase exposure and traffic to your site. If you’ve spent any length of time adding valuable content to your site, the chances are good that you’ve already seen your numbers go up. If you have a current consumer base to work with, from which you can extract invaluable data, you’re in luck. Determining your target audience is as easy as pulling data on repeat customers or visitors that can’t seem to get enough of your content.

For the sites just starting out, however, it’s likely that nobody knows who you are. Since you don’t have a current consumer base to take advantage of, you’ll have to investigate established competition in your niche.

Using social media to build a targeted consumer profile

Social media allows companies the opportunity to connect with consumers at a level previously unknown. It also will enable consumers to reach out and let companies know how they honestly feel. This invaluable information is available to you for free if you know where to look.

By identifying your competition and locating them on social media, you can take advantage of the small conversations going on in the comments sections of their posts and updates. Pay attention to complaints, praises, suggestions, outrageous remarks, and anything else you find relevant. You can also pay attention to the types of people that seem to interact with the company and build an average person in your mind.

All that’s left to do is compile the information you’ve extracted. With this information, you can create a model. You can use this model to develop relevant content that’s customized to your target audience, not just what they like but also how they like it. Keep in mind different audiences prefer a different length of articles, as well as different designs in font and style. This content improves your SEO ranking in search results and is the best way to increase exposure and traffic from search engines.

Conclusion: SEO is vital

Search engine optimization (SEO) plays a huge role. Keywords are still essential. Once you’ve defined your target audience, you need to make sure you always make every effort possible to please the search engines indexing your site. Google has employed AI and machine-learning tactics in the process of indexing. These programs are ingenious. It’s unlikely you’ll be able to beat them with black hat SEO tactics. The only way to overcome the “crawlers” is to provide content custom-tailored to please your audience. The only way to do this is to know exactly what type of people your audience consists of.







Digital Strategist
Jennifer’s love for digital marketing started at a young age while managing blogs and social profiles for her family’s businesses. Since 2013 she has been working in the space professionally and holds a degree in marketing from the University of Maryland. One of her greatest pleasures is seeing our fulfillment team execute the strategies she outlines, and seeing the finished product.