If you are a small business owner who hasn’t started marketing on social media sites, you are missing out on one of the latest trends. Although you may have a steady customer base, continue building a stronger relationship with your existing customers. Therefore, establish a social media presence.
Creating Your Profile On Different Platforms
There are six popular social media channels to market on. Here is a breakdown of the popularity of each social media channel based on a survey :
- Facebook: 86%
- Instagram: 48%
- YouTube: 46%
- Twitter: 44%
- LinkedIn: 31%
- Snapchat: 25%
It’s not surprising that Facebook is at the top of the list since most small businesses have started a Facebook Page. Next, Instagram and YouTube have less than 50 percent popularity amongst small businesses.
While all of these social media sites are utilized for marketing, some of them fit well for specific demographics. For example, B2B companies benefit from using LinkedIn. 80 percent of leads come from this platform, and a company that is trying to target generation Z will want to market using Snapchat Over 71 percent of Generation Z uses Snapchat.
Facebook is still one of the best places to start. It has close to 1.5 billion users who are active daily, which makes it ideal for finding your target market.
Defining Marketing Goals
Before going out and setting up your profiles on each social media site, define your marketing goals. You wouldn’t place a radio ad or run a print advertisement before establishing a goal. Moreover, here are some reasons why you social media helps market your small business:
- Lead generation
- Brand awareness
- Customer engagement
- Better Customer Service
- Directly Drive Sales
By defining your marketing goals and having a clear path, create content that focuses on reaching your goals.
If you’re going to create a social media profile, it’s important to make sure that it’s active. Your target audience is more likely to follow you if they see that you are actively posting valuable information. Over 50 percent of small businesses are posting to their profiles on a daily basis.
If you have competitors in your industry who are only posting once a month, you can stand out by posting daily. Every time that you post new material, you are creating brand awareness.
If you have trouble thinking about what to post daily, refer back to the goals that you created for your marketing. Repurpose other content published. Additionally, if you have a website or YouTube channel, post video snippets or short pieces of content.
It’s also important to respond to any comments. Close to 50 percent of consumers stated that they were more likely to make a purchase if they received a response on social media.
Creating Valuable Content
Customers respond to content that’s valuable to them. Some ideas for content include interviewing a customer, posting seasonal products, sharing the highlights from a recent event you attended, attention-grabbing statistics, or a video of people using your products or services.
Encourage user-generated content. Customer service surveys or expert Q&A sessions are two ways to fill this gap. This is a great way to influence your customers’ buying decision as it builds trust. For example, running an Instagram contest encourages followers to send pictures of them using your products.
User-generated content is important for the buying decision. 90 percent of consumers in the United States rate online recommendations from their peers as a factor that highly influences their decision to make a purchase.
Content turned Video
Another option to create quick content is to broadcast live video streams. Instagram, YouTube, and Facebook all have the opportunity for live video. This type of content boosts engagement and makes your brand more authentic. Show your customers a behind-the-scenes look at your business, take them on a tour of your office or production facility, answer questions, demonstrate a product or introduce your staff.
Live video gives your audience the ability to provide feedback through comments. If you acknowledge these comments, that will increase engagement with your audience as well.
Taking The Leap For More Social Interaction
In this day and age, it’s crucial that you keep your brand relevant. Social media is one of the best places to do this. Create content that’s designed to get more followers. Also, use automation tools to schedule a lineup of posts in advance.
Software available such as Hootsuite, MeetEdgar, Buffer, and Oktopost make it easier to manage your social media accounts.
By following these tips, it will help escalate your social media marketing strategy. As a result, your efforts will convert into leads that create more sales for your business.