7 Ways To Figure Out What Products To Sell On Amazon?


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“With around 50% of online shoppers searching for products on Amazon, compared to 35% on Google, it is clear that Amazon is one the most profitable online platforms”

Finding the right item to sell is difficult for both new and experienced sellers. You will end up wasting your time and money if you sell a product that isn’t profitable or in a highly competitive market. The most important step in your business success is choosing the right product for Amazon.

How do you find the right products to sell on this powerful platform? This post will give you some out-of-the-box search tips that can help you choose the right products to sell for your business.

Now, let’s get started!

The basics of product research

Good products are characterized by their quality

The proper evaluation criteria will help you choose the best product to sell on Amazon. These six metrics should be used in your evaluation. You will know if the product meets all requirements.

The price range is between 10 and 70$

This price range allows for impulse purchases as well as informed transactions. Surprisingly though, customers who purchase products above $70 may be skeptical and begin to compare prices at different stores in search of a better deal. Also, products priced between $1 and $10 are not considered worth the shipping cost. They are more popular in physical stores.

High demand

We find products that we can sell all year, not just during the seasonal periods. Google Trend report can be used to show you seasonal spikes with high accuracy.

There are less than 200 reviews

Customers who have reviewed products more than 200 times already have a loyal customer base. It is harder to get customers to buy. Customers feel more comfortable purchasing products from the store if there are many reviews. A list of positive feedback from customers will increase confidence. This will also help you to be a better seller on Amazon.

Non-perishable, easily-to-store, and easy to ship

Avoid glass, electronics and complex products if possible to avoid quality control issues or manufacturing problems.

You have the option to sell original, low-cost and easy to fulfill items.

Restocking is easy

Amazon approval is required for certain product categories before they can be sold. You can make customers unhappy by our service if they are not stocked in time. You should therefore focus your efforts on products that are less competitive and not gated.

Capacity to improve

Analyzing the comments from competitor’s product reviews can help you improve your product or service and give you an edge over your competition.

Now that you are familiar with the essential characteristics of good products, the next question is: What products are most popular on Amazon?

Amazon’s Top Four Best-Sellers

Amazon lists a number of top-sellers and updates this list regularly. Let’s take an overview of some of the most popular picks at the moment.

Cloth, Shoes and Jewelry

Undoubtedly, the clothing, footwear, and jewelry category is a very popular one, accounting for a large portion of Amazon’s revenue. This category is a great choice for young entrepreneurs because it offers a broad range of quality and price. Customers don’t shop on Amazon for high-end brand products so make sure you offer something unique and affordable.


Amazon is particularly fond of books. Amazon offers books of all types, including bestsellers and new releases, for as low as $20. This product meets almost all of the requirements. This is why it is possible to buy bulk and make a huge profit.


Electronic devices are becoming more popular as our standard of living improves. Millions of televisions, audio-video devices and telecom equipment are bought every minute. This trend is expected not to change for many years.

Toys and games

Toys, games and other toys topped the Amazon bestsellers list. It might surprise you to learn that the third most popular item on Amazon is a $6 deck of Monopoly Deal Cards. Toys like Play-Doh are the most popular if they can be packed in bulk.

These aren’t your favorites? There are many other options available.

  • Cosmetics
  • Skin care
  • Haircare
  • Health
  • Nutrition
  • Supplements
  • Home decor
  • Garden and home
  • Pet

The competition is fiercer the more popular a product category. To ensure that you don’t compete with millions of other sellers searching for the same keyword, it is important to identify your niche.

There are five ways you can find products that Amazon will sell.

Do manual research on Amazon

You can quickly learn how to choose the right product for Amazon by looking through the Amazon Best Sellers List.

The Amazon Bestsellers List gives you an overview of the 100 most popular products on Amazon. This helps you to narrow down your options quickly.

It is best to start with a single category and then move on to sub-categories. This will allow you to narrow down your focus on a specific niche.

Once you have compiled a list, use Google Keyword Planner to check if those products have high search volume. This indicates that there is a lot of demand.

Amazon Keyword Research Tool

Jungle Scout can be used to fulfill all your Amazon-specific keyword research requirements. This extension allows you to see the sales volume of products, low-competition products, and you can also save and track products over time. This extension can be expensive, but it’s worth the effort to get the right direction for your business.

Alternatively, Unicorn Smasher is available for free. Unicorn Smasher, despite not having the same sophisticated features as Jungle Scout, is still an excellent free option to gather estimated monthly sales and estimated monthly revenue for Amazon products.

Keyword Dominator and Sonar are just a few of the many options that you have at your disposal.

Low competition keywords

It is better to select low-competition keywords that will trigger product ads on Google to drive more traffic to your product’s Amazon listing.

We will now show you how to locate low-competition keywords that can trigger product ads on Google. Ahrefs Keyword Explorer is the tool we will use. First, you might need to enter 5-10 product niches into the search tool. Click to view all keyword ideas. Next, filter the results to exclude shopping results. Click on the SERP for each keyword to see sites with low domain rank.

The low rank of your domain site on Google will indicate that the niche that you are searching for is more competitive. You can then start your business idea.

Locate the gap in your market

You can easily search Amazon for the exact market gap by doing an organic search. While there are 10000 results on Amazon for “man coat formal”, 3000 results appear for “man coat formal”.

Many people already sell “man coats”, but you might have a style, color or type that is not listed on the site. You have a great opportunity. Let’s move forward and make it a reality.

You can also find a market gap by looking at customer reviews for your product niche. This is why we should use it to determine what products you should sell on Amazon. These reviews give you an opportunity to see what customers love and hate about a product. These complaints can be used to help you decide which products to sell or how to improve the quality of your product.

We also recommend using Google Trends as a search tip. Google search is a great way to find the right item among many options. You can see which products are most popular in particular periods by looking at Google Trends analytics. You can also find helpful information about the products that you are evaluating in the comparison tab.

It is not the idea to pick trendy products (although you could give it a shot). You can see a complete list of top-selling products in a variety of categories by looking at Google Trend. 

How much does it cost to sell on Amazon When you start your Amazon business, it is important to understand the costs involved. Amazon offers two types of selling plans: Individual and Professional. The Professional selling plan costs $39.99 per month. This cost includes per-item selling fees that vary according to category. You can sell one item for $0.99 plus any other fees. This cost also varies by category. The Individual selling plan does not have a monthly subscription fee. This plan is ideal if you intend to sell less than 40 products.


There are many things you need to know when starting an online business . Because products are the heart of your selling strategy, it is crucial to find the best Amazon products.

We hope you find the right niches and products with our guide today. We appreciate your time and interest in our guide.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.