Common AdWords Mistakes That May Be Costing Your Business

Common AdWords Mistakes That May Be Costing Your Business

Google AdWords is one of the most popular, if not the most popular PPC programs out there. Everyone from your grandma to your next door neighbor is using it if they own a business. Unfortunately, a large number of those business owners are also using it incorrectly....
Tips for Choosing Images that Make an Impact

Tips for Choosing Images that Make an Impact

Are you using visual media in your digital marketing campaigns? If not, it’s beyond time to start. Most consumers admit that they are more likely to respond to images and video compared to huge walls of text, particularly the under 40 crowd. Of course, 2017 is...
Does your marketing plan include generation Z

Does your marketing plan include generation Z

Many advertisers and marketers are focused on marketing to Millennials, and rightfully so. They make up over one quarter of the population and over $600 billion of the economy. But Generation Z is right on their heels. By 2020, they are expected to make up nearly one...